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About RepVantage

ABOUT

By a rep. For the rep.

RepVantage briefs outside sales reps before every call: who actually decides, what just changed, and the first line to open with. Built by a rep who spent 12 years in the field. Free to start, no CRM, no IT.

Pull your first briefTalk to the founder
12 YEARS IN THE FIELD
77 INDUSTRY PACKS
FOUNDER READS EVERY REPLY
From the founder

Twelve years of selling.
Same scramble before every call.

I spent twelve years selling into hospitality, retail, and field services. Every single meeting started the same way: 30 minutes of frantic tab-juggling in the parking lot. LinkedIn, the news, reviews, the CRM, a spreadsheet, my notes. Six places to look, nothing connected.

Then the meeting would start and I'd realize I'd missed the one fact that actually mattered: the buyer changed last month, or the competitor lost the contract, or the new GM hates the incumbent. It was always public. I just couldn't get to it before walking in.

So I built RepVantage for the rep first. Not the CRM, not HQ. You start on your own and win without waiting on the company. No IT ticket. No admin sign-off. No CRM to log into. The company is never looped in. A 60-second brief, built off your calendar, tuned to your industry, with the three sharpest moves already loaded. You improve your numbers on your own terms. Stop logging. Start winning.

If you're a rep, this is for you first. If you lead a team, it's for them too, and the manager tools come with it. If you run the whole org, DOMINATE puts every rep on one shared book that gets smarter over time, with an admin console to run it. Same briefs for everyone.

Luke Hayes · Founder, RepVantage · 12 years in the field
Six rules

How we decide
what to build next.

Six rules. Every feature, every release, every email has to pass them.

01
Rep-first

If it doesn't help the field rep walking in the door, it doesn't ship. Managers and executives get value because reps actually use it, not because it's mandated.

02
Short briefs, no bloat

Every feature has to pass the 60-second test: does this make the walk-in sharper, or is it just another tab to open?

03
Real intel only

If we wouldn't bet a meeting on it, we don't show it. No guesswork scores. No stale CRM data.

04
Built for your industry

Generic prospecting tools serve everyone and excel at nobody. We tune each brief to how your industry actually buys.

05
Founder reads every reply

One human, one inbox. Same-day replies. If we ever lose that, we've lost what makes this work.

06
Ship small, ship fast, ship in public

The roadmap moves in weeks, not quarters, and out in the open. The reps who use it watch it change, and what they say lands in the next build.

Our story

From parking-lot scramble
to a full product.

2024
The walk-in problem

Founder Luke Hayes spent 12 years selling into hospitality, retail, and field services. Every meeting started with the same frantic 30 minutes of tab-juggling.

2025
PREP shipped

Wedge launched free: a 60-second brief built from your calendar and live public data. No CRM. No IT.

2026 Q1
Industry packs

39 industry packs ship. Each pack is tuned to the buyers, competitors, and news of one specific industry.

2026 Q3
Catalog doubles

The pack catalog grows to 77 industries, from home health liaisons to tool-truck routes, so no field rep walks in cold.

2026 H2
Four plans

PREP, PITCH, CLOSE and DOMINATE: every paid plan gets the same full product, and the difference is how many briefs you get. DOMINATE is the team plan for five reps and up.

Start free

Walk in already knowing.

Three free briefs a month, no card. No CRM. No IT. Try one on your next call.

We are hiring: see the open roles